A GLIMPSE INTO MY

Creative Work

Revivo is a brand that offers a range of natural and refreshing energy drinks formulated with real ingredients, including vitamins, minerals, and plant extracts, providing a clean and healthy energy boost.whether you're crushing a workout, mastering yoga, or just need a midday pick-me-up.

OVERALL TONE: REFRESHING, PURE, AND ACTIVE

The Daily Grind is a vibrant coffee shop known for its high-quality ethically sourced beans, friendly atmosphere, and commitment to supporting local businesses. Daily Grind wanted a new website and merchandise that reflects their brand identity and attracts a wider audience.

OVERALL TONE: MODERN, CLEAN, AND INVITING

Isla is designed especially for the stylish girl who is minimalistic, confident, and carefree. Whether she’s lying on the beach in the tropics soaking up the sun, sitting poolside with her friends, or swimming in the ocean, she’s happy and glowing because she feels comfortable and confident in her own skin. The line features perpetually bold colorways chosen specifically to flatter every skin tone.

OVERALL TONE: BOLD, MINIMAL, AND TIMELESS

Brand Your Niche is a boutique branding agency based in Orange County. We specialize in crafting powerful brand identities, user-friendly websites, and engaging marketing strategies. We're seeking a cohesive brand refresh that strengthens our online presence and visual identity with potential clients.

OVERALL TONE: CLEAN, PLAYFUL, AND VIBRANT

MERCHSOURCE

As an E-commerce and Packaging Designer at MerchSource, I played a pivotal role in shaping the visual identity of a diverse range of products sold for various brands (FAO Schwarz, Sharper Image, Discovery Kids, and more) through various online platforms. My role encompassed designing compelling e-commerce assets and innovative packaging solutions that enhanced product appeal and drove consumer engagement.

Key take-aways:

  • Increased Conversion Rates: Designed a series of high-impact promotional graphics that led to a 20% increase in click-through rates on key e-commerce platforms.

  • Award-Winning Packaging: Developed packaging designs that received positive feedback from both consumers and industry experts, contributing to a 15% increase in shelf visibility and product sales.

  • Streamlined Design Processes: Implemented a more efficient design workflow that reduced project turnaround times by 25%, leading to faster market readiness and improved team productivity.